Enabling business as usual with high growth scale-up, Proper

Published on: Wed, 11 Nov 2020
By: Claire, redwigwam

Known for reframing popcorn as a healthy snack, Proper (previously Propercorn) have seen dramatic growth in their portfolio of snack-based products since humble beginnings back in 2011.

We spoke to Ben Till, Commercial Manager for Grocery and Online to chat about the impact of Covid-19, the benefits of like-minded partnerships as we adjust to the new flexible workspace, and why early adoption of new technology can drive business continuity in a world where nothing is normal.

Case study: Proper

We had a really interesting chat with Ben - some of our key takeaways include: 

  • As a high-growth scale-up, Proper has not been afraid to adapt, and this agility has meant they have been able to quickly adopt a 'new normal'.
  • Proper don't have a traditional field sales team and are quite light on the ground. Using redwigwam's workforce means they can have eyes and ears anywhere in the UK quickly and cost-effectively.
  • Speed is of the essence!

Proper and redwigwam have the same sentiment and core values, do business the right way and make sure people are at the centre. ”

Ben Till, Commercial Manager for Grocery and Online, Proper

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